Does internet democratizes the consumers

you can refer to my podcast at http://bahram.podbean.com/mf/web/rvc8m4/mypod.mp3

Now days internet has been populated mostly with ads and products. Internet has become a new market approach for capitalists. the question to be asked is how much costumers are democratized enough to benefit from this new market.
internet has its pros and cons when it comes to costumer benefit. costumers have easy access to any information about the internet. they can check the prices of a good and compare it. for example if you want to buy a laptop then you find the brand on internet you get information about it and you can check the prices in different stores and make up your mind to buy. its easy and less time consuming and you will get what you want. internet has brought much competition amongst companies where the prices could change any time and costumers have the peace of mind to find out in seconds through internet.
but at the same time internet is it self a business. so you would find only the products sold by big companies and their brand name would appear in first place in your search. websites that reviews the products could be working for a specific company promoting its products. you have to be patient and sharp to know what information you are taking in. but at the final round the pros of internet benefit passes its cons. consumers have access to different markets of the world. you can buy any product from any corner of the world.there are websites that provides common people to seal their product like red flag deals, kijji, eBay and etc. Internet has opened a new face of market system to the world which would benefit consumer and the seller both.